Built and live in 14 days, then we run it.
01Check-in day eats the whole day - and it comes round fast.
02The list lives in your head: birthdays, renewals, who's gone quiet.
03Every new client costs you an evening of setting up.
04You're never quite sure what you've missed - and that's the bit that nags.
05Your whole business runs on docs and spreadsheets - and you're the one keeping them updated.
06You want more clients, but you already feel stretched for time.
Sent, chased, landed - without you lifting a finger.
Who needs you most is at the top before you open anything.
How many check-ins are left to do, and when that hits zero, the week is done.
Everything else - sign-ups, renewals, follow-ups, emails - operates behind it. That's Core. One thing, and we run it.
Hey Ivy - it's time to check in this week.
Open your check-in →Check-ins go out on time, reminders chase the quiet ones, answers land on the client's card.
The whole week on one screen, sorted by who needs you most.
Their whole journey on one card; follow-ups come back on the day you set, and stay until they're done.
New clients set up the moment they pay.
Your questions, your wording.
Sign-ups, renewals and invoices handled, under your brand.
Clients book straight into the right coach's calendar, with reminders sent automatically.
Renewals and milestones tracked, notifications sent - not remembered.
The emails your business needs to send, sent without you.
Your logo, your colours, your domain.
You hired so there'd be less on you - and now everything about a client sits with their coach, and you only find out if they tell you. Every coach gets their own board and login, and you can see all of them, without needing a coach to fill you in.
| By hand | The apps you pay for | Core | |
|---|---|---|---|
| Check-ins | You type them out, every week | A form sends them - the chasing is still you | Sent, chased, landed on the card - none of it by you |
| The week's answers | Scattered across chats | In a spreadsheet you keep updated | One board, sorted by who needs you most |
| Follow-ups | In your head | In a notes app you check sometimes | Dated, in front of you, red when late |
| A new client | An evening of copy and paste | A checklist you run yourself | Set up the moment they pay |
| When something needs changing | You do it yourself, again | You watch a tutorial | One Slack message - usually done the same day |
| What it costs you | Your evenings and weekends | Your evenings and weekends, plus the subscriptions | £400 a month, run for you |
By handYou type them out, every week
The apps you pay forA form sends them - the chasing is still you
CoreSent, chased, landed on the card - none of it by you
By handScattered across chats
The apps you pay forIn a spreadsheet you keep updated
CoreOne board, sorted by who needs you most
By handIn your head
The apps you pay forIn a notes app you check sometimes
CoreDated, in front of you, red when late
By handAn evening of copy and paste
The apps you pay forA checklist you run yourself
CoreSet up the moment they pay
By handYou do it yourself, again
The apps you pay forYou watch a tutorial
CoreOne Slack message - usually done the same day
By handYour evenings and weekends
The apps you pay forYour evenings and weekends, plus the subscriptions
Core£400 a month, run for you
A screen share. You see the whole thing working before you decide anything.
From your words, your images and your client list. You answer questions when we ask them.
On day 14, five or six clients you pick run it for a week, then everyone switches.
You don't run Core - we do. Want something changed - a question, a form, an email - tell us and it's usually done the same day. You're not asking ChatGPT how to fix your own system.
Take on twice as many clients and the admin stays where it is.
Starting on day one. Nothing on top.
Keeping it running, and the tweaks you ask for.
Coaches routinely cancel a few subscriptions on the way in - the form tool, the CRM. Core replaces them.
Your data, your contracts, your domain. If you ever move on, it all comes with you.
On day 14, five or six clients you pick run a full week on the real thing. You tell us what you want changed - and nobody else moves until you're happy. If it's not 100%, we update it.

He runs every demo himself - ask him anything, down to the last detail.
That's the usual starting point. You don't need to tidy anything up first - we build from what you've got, and 14 days later it's live.
Yes. Core runs alongside Trainerize, Everfit, Kahunas - your clients stay where they are.
Usually fewer than you've got now. Your coaching app stays. Core replaces the form tool, the CRM and the automation tool - most coaches cancel those on the way in.
Yes. Every coach gets their own board and login, and you or your VA can see any of them - or everyone at once.
Your words, your images and your client list at the start - then answers when we ask. That's it. The 14 days start when that lands.
Nothing switches over until you're ready. We build alongside what you have, and your current setup keeps running the whole time. On day 14, five or six clients you pick run it for a week. You tell us what you want changed, and when you're happy, everyone switches. And if it's not right, we make it right.
No. Your questions, your wording. Your coaching doesn't change - the sending does.
You open one thing, and it's the easy bit. Everything that makes it work sits behind it, and that's our job.
One Slack message - a form, an email, a question - and it's usually done the same day.
Keeping everything running, sorting anything that comes up, and making the tweaks you ask for. Coaches routinely cancel a few subscriptions on the way in - the form tool, the CRM. Core replaces them.
You do - you own all of it, you just don't have to run it. Your data, your contracts, your domain. If you ever move on, it all comes with you.