Book a tech demo · Core by ato
Core · for online coaches

Everything around your coaching, running like clockwork.

Built and live in 14 days, then we run it.

Your week right now

You know this week without looking at it.

01Check-in day eats the whole day - and it comes round fast.

02The list lives in your head: birthdays, renewals, who's gone quiet.

03Every new client costs you an evening of setting up.

04You're never quite sure what you've missed - and that's the bit that nags.

05Your whole business runs on docs and spreadsheets - and you're the one keeping them updated.

06You want more clients, but you already feel stretched for time.

Off your plate

All of it runs without you chasing anything.

Check-in answers arrive on their own

Sent, chased, landed - without you lifting a finger.

Prioritised from the client's own answers

Who needs you most is at the top before you open anything.

You can see what's left

How many check-ins are left to do, and when that hits zero, the week is done.

The board is the only thing you need open.

Everything else - sign-ups, renewals, follow-ups, emails - operates behind it. That's Core. One thing, and we run it.

What you get

Everything your week needs, in one place.

Check-in day
To Ivy C.

Hey Ivy - it's time to check in this week.

Open your check-in →
The check-in system

Check-ins go out on time, reminders chase the quiet ones, answers land on the client's card.

Not in5
Red2
Amber3
Green1
Done24
The board

The whole week on one screen, sorted by who needs you most.

Priya S.
How did training go this week?
Follow-up · in 5 days
The client card + follow-ups

Their whole journey on one card; follow-ups come back on the day you set, and stay until they're done.

The moment someone pays
Client signs updone
Training app account madedone
Welcome email sentdone
Terms sentdone
Automatic onboarding

New clients set up the moment they pay.

Your questions, your wording
How did training go this week?
Anything getting in the way?
Check-in and onboarding forms

Your questions, your wording.

yourbrand.com/join
Coaching · monthly
Card
Pay and start
Payments, under your own name

Sign-ups, renewals and invoices handled, under your brand.

The rest of your business
Coaching call
Sam Mills30 minutes
your time zone
Monday
09:0011:3014:00
Calendars

Clients book straight into the right coach's calendar, with reminders sent automatically.

Where each client is
StartedMilestoneRenewal
The client journey

Renewals and milestones tracked, notifications sent - not remembered.

Check-in remindersent
Welcome and termssent
Renewal noticequeued
Email notifications

The emails your business needs to send, sent without you.

All of it under your brand.

Your logo, your colours, your domain.

For teams

Got coaches?

You hired so there'd be less on you - and now everything about a client sits with their coach, and you only find out if they tell you. Every coach gets their own board and login, and you can see all of them, without needing a coach to fill you in.

What it means for you

What actually changes.

Take on more clients without more admin.
Left to action
11of 35
24 check-ins completed
You see which clients haven't checked in in a while.
Ade O.
4 wks silent
Your team can run it without you watching.
Follow-ups you promised a client actually happen.
Your options

Three ways to do the same job

By handThe apps you pay forCore
Check-insYou type them out, every weekA form sends them - the chasing is still youSent, chased, landed on the card - none of it by you
The week's answersScattered across chatsIn a spreadsheet you keep updatedOne board, sorted by who needs you most
Follow-upsIn your headIn a notes app you check sometimesDated, in front of you, red when late
A new clientAn evening of copy and pasteA checklist you run yourselfSet up the moment they pay
When something needs changingYou do it yourself, againYou watch a tutorialOne Slack message - usually done the same day
What it costs youYour evenings and weekendsYour evenings and weekends, plus the subscriptions£400 a month, run for you
Check-ins

By handYou type them out, every week

The apps you pay forA form sends them - the chasing is still you

CoreSent, chased, landed on the card - none of it by you

The week's answers

By handScattered across chats

The apps you pay forIn a spreadsheet you keep updated

CoreOne board, sorted by who needs you most

Follow-ups

By handIn your head

The apps you pay forIn a notes app you check sometimes

CoreDated, in front of you, red when late

A new client

By handAn evening of copy and paste

The apps you pay forA checklist you run yourself

CoreSet up the moment they pay

When something needs changing

By handYou do it yourself, again

The apps you pay forYou watch a tutorial

CoreOne Slack message - usually done the same day

What it costs you

By handYour evenings and weekends

The apps you pay forYour evenings and weekends, plus the subscriptions

Core£400 a month, run for you

Built for you, run for you

You tell us about your business. We do the rest.

Step one

Book a tech demo

A screen share. You see the whole thing working before you decide anything.

Step two

We build it in 14 days

From your words, your images and your client list. You answer questions when we ask them.

Step three

Your clients trial it

On day 14, five or six clients you pick run it for a week, then everyone switches.

After it's live

Then we run it.

You don't run Core - we do. Want something changed - a question, a form, an email - tell us and it's usually done the same day. You're not asking ChatGPT how to fix your own system.

Take on twice as many clients and the admin stays where it is.

What you pay

One price. No surprises.

£400 / month

Starting on day one. Nothing on top.

What the monthly covers

Keeping it running, and the tweaks you ask for.

Coaches routinely cancel a few subscriptions on the way in - the form tool, the CRM. Core replaces them.

Who owns it

Your data, your contracts, your domain. If you ever move on, it all comes with you.

The day-14 trial

On day 14, five or six clients you pick run a full week on the real thing. You tell us what you want changed - and nobody else moves until you're happy. If it's not 100%, we update it.

Who you're trusting with it

We specialise in coaches and coaching teams.

5 yearsworking with online fitness coaches
0+coaches
0+clients running on systems we built
6regions - UK, US, Canada, UAE, Australia, Europe
What happens on the call

A screen share, not a pitch.

You watch check-ins go out, chase themselves, and land on the client's card.
Tell us how you handle things now - spreadsheets, WhatsApp, whatever it is - and we'll show you the same jobs done in Core.
Bring every question you've got. If Core isn't right for you, we'll say so on the call.
Paul, ato's founder
You'll be talking to Paul, ato's founder.

He runs every demo himself - ask him anything, down to the last detail.

Before you book

The questions we always get.

I'm on spreadsheets and WhatsApp - is that a problem?

That's the usual starting point. You don't need to tidy anything up first - we build from what you've got, and 14 days later it's live.

Does it work with my coaching app?

Yes. Core runs alongside Trainerize, Everfit, Kahunas - your clients stay where they are.

What other subscriptions do I need?

Usually fewer than you've got now. Your coaching app stays. Core replaces the form tool, the CRM and the automation tool - most coaches cancel those on the way in.

I've got coaches - is this for me?

Yes. Every coach gets their own board and login, and you or your VA can see any of them - or everyone at once.

What do you need from me?

Your words, your images and your client list at the start - then answers when we ask. That's it. The 14 days start when that lands.

What happens to my current clients?

Nothing switches over until you're ready. We build alongside what you have, and your current setup keeps running the whole time. On day 14, five or six clients you pick run it for a week. You tell us what you want changed, and when you're happy, everyone switches. And if it's not right, we make it right.

Do I have to change my check-in questions?

No. Your questions, your wording. Your coaching doesn't change - the sending does.

I'm not a tech person - will I cope?

You open one thing, and it's the easy bit. Everything that makes it work sits behind it, and that's our job.

What if I want something changed?

One Slack message - a form, an email, a question - and it's usually done the same day.

What does the £400 cover?

Keeping everything running, sorting anything that comes up, and making the tweaks you ask for. Coaches routinely cancel a few subscriptions on the way in - the form tool, the CRM. Core replaces them.

Who owns it all?

You do - you own all of it, you just don't have to run it. Your data, your contracts, your domain. If you ever move on, it all comes with you.

Still deciding? That's what the call is for - bring your questions with you.

Book a tech demo